Thursday, July 30, 2009

Help preserve "Point Blank"

As I'm certain you're all aware, the Islanders have chosen to terminate their "sponsorship" of Chris Botta's Point Blank blog, effectively signaling it's demise. I encourage everyone to write to customerservice@newyorkislanders.com and let your voice be heard. Here is a copy of my letter:


I am writing to express my deep disappointment that the Islanders organization will no longer continue to sponsor Chris Botta's "Islanders Point Blank" site. I write from a family of season ticket holders since 1973.

Traditionally, it's been accepted that the team needs to generate some buzz on the ice to be successful. While that's still true, over the last year it's become clear that there are other mechanisms through which to build buzz, mobilize and grow the fan base, and drive attendance. Chris' site has done just that. Through his great writing, he's created a community of passionate Islanders fans that I haven't seen since we were a contender. Sure, the impact is difficult to quantify as far as putting fans in the seats, but I have no doubt his site has driven attendance, merchandise...etc. He's managed to keep interest alive all year round, for a team that previously generated little excitement even during the season. Now more than ever we need this type of grass roots support as we approach some major milestones in the Lighthouse approval process.

Obviously I, and others that wrote, are motivated by the personal desire to save our favorite web site. But putting myself in the organization's shoes, I find it impossible to believe that you underestimate the impact of Chris's site as much as you clearly do. This is a chance for an organization to take another step in the right direction, rather than make another move that leaves the fan base scratching it's collective head. Ultimately, the cost to continue your "sponsorship" can't amount to more than "rounding error" on Okposo's next contract. It's a proverbial drop in the bucket.

I hope you'll reconsider and continue your relationship with Chris for the sake of the fans and, ultimately, the organization as well.

Thank you for your time.

Michael Carey

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